Final digipak design draft (putting previous drafts together)

Final digipak design draft

When bringing my final draft designs together I have created a ‘complete’ digipak ‘draft’ design. When doing this it allows me to look at what each draft looks like as a whole when it comes together to form an idea of what my final digipak would look like if sticking to these designs.

I particularly like:

·       The consistent use of colour throughout

·       The main focus on the artist (Luna) and ‘colour’ (expression, stylization etc.) with the reinforcement of how I would like to promote my new dance artist.

·        The overall 'professional' and dance music feel the digipak design has. With a focus on the expressiveness/creativity of both the artist/brand and her music means a reflection of both my artist's music but also the strong sense of 'individuality' I am trying to promote my artist with as.

·         My avourite aspect(s) of this digipak are both the CD cover and the back cover, the editing of my own photography taken on set of the shooting of my music video means a real sense of synergising with the promo music video but also becomes the most visually interesting/expressive aspect(s)

When creating my final digipak design, this final ‘draft’ has highlighted some aspects I would like to change slightly:

·       Making the inside cover slightly lighter in order to allow the use of colour to be similar throughout.

·       Keeping pink, purple and blue (different shades/tones within) as the main ‘house style’/colour scheme of the digipak-allowing a feminine yet expressive/dance ‘feel’ to come about throughout the digipak. This will mean a specific alternation to the inside cover (making the contrast less 'dark' meaning that the powder paint/artist's eyes will appear a lot more 'lighter'-apply more to the colour scheme I would like to enforce)

Target audience research

What is your favourite aspect of this digipak draft?

Ø ‘I like how the colours contrast, the image of the eyes with yellow powder paint contrast against the CD case of the pale pastel colours’

Ø ‘The colours-bright and they are really eye catching/noticeable’

Do you think this digipak reflects a new dance artist?

Ø ‘Yes, because its modern and influential-want to be the girl on front cover’

Ø ‘Yeah, its ‘feel good’

What would you like to change about the digipak (if anything)?

Ø ‘No, I like it how it is-especially the colours throughout and the inside cover’

Ø ‘I think for the CD, don’t make it so pastel-looks slightly faded against the other colours of the digipak’

è The quotes above are taken from a verbal questionnaire, asking people critical questions that I believe will help me to improve and reflect upon this final draft when creating the final aspects of the digipak (as a whole).