Advert design (magazine)

Promo advert designs

Final draft design:

This final draft gives a basic idea of the positioning of the text, main image and colour scheme I would like to use for my magazine/promo advert.

·       The different font sizes allow the main bits of information to stand out to the viewer, e.g. the artist name, album name and release date.

·       The main image gives a strong sense of the album (in particular the ‘Afterglow’ music video). This means that effective synergy is used and the advertisement campaign (promo advert) goes well together and have clear links.

·       This means that my artist will stand out; being a new artist the video, digipak and promo advert will reflect her personality as a artist/brand (creative, new, fun).

·       I particularly like the colour scheme (different colours of blue and white) as it allows both an artistic, ‘expressive’ feel to come about but also doesn’t become to ‘loud’, meaning the focus is still on the artist (not being distracted too much by the powder paint).

·       I believe that by making ‘new album’ bold means it stands out from the poster (even when in smaller text), meaning that this will grab the viewers’ attention and address Luna Judge as a ‘new’ and ‘now’ artist.

·       I have included ‘palm records’ with the logo in order to give the artist an almost ‘established’ feel, being signed by a ‘trusted’ and well known record label meaning that as a new artist people will almost have more ‘faith’ in her as an individual/brand and be more interested and persuaded into listening to the album.àAlthough I think when creating my final design (through the drafting process) I will be sure to make the release date and album name stand out more effectively from the main image/background. This is because in this final draft they aren’t clearly visible enough to completely grab the viewer’s attention.

àI will also make sure that when taking my own photography and editing it that this will become possible/more effective.

àWhen taking my own photography similar to this I will use PVA glue and acrylic paint in order to allow the powder paint to stick to the parts of the face/neck I want them to specifically be on. This will mean that the photography itself becomes more effectively and I can make sure that enough of the face/eyes etc. is visible that the artist still becomes the main focus of the photo (advert).

First drafts:

This second draft is more effective that the first in that the release date stands out a lot more (not being distracted by a border/text box). I have still allowed the album content (featuring information) to stand out in that I have made it central, still standing out from the image (background) and as a key text; the size/colour still meaning the reader/viewer will be more likely to read it.

àAlthough I think that the tracks that the album featured should become larger in text size, allowing them to stand out further (meaning that Afterglow in particular stands out), which means that the viewer will be likely to listen to these tracks specifically before purchasing the album. This will therefore possibly lead to them watching the ‘Afterglow’ music video; a key promotional aspect of this new artist becoming ‘known’ in the music industry.

This first draft is effective in that the use of font size allows the most important information to stand out to the viewer although several aspects of the design don’t ‘work’ as well as I would like the to, for example:

·       The border around ‘the new album featuring..’ almost distracts from the image and looks quite ‘blocky’. It also could distract from the release date, being directly under the text could mean that the viewer is distracted from reading it. The block colour could also mean that the image itself doesn’t become the main focus as much as I would like it to, instead being distracted by this border.

·       The release date isn’t very visible in its positioning against the main image which means that the boarder around the ‘featuring’ information becomes even more distractive/the viewer may even ‘overlook’ the release date