Final Back Cover draft design:
The aspects of this final Back Cover draft design that
stand as the key visual/my favourite (most effective) parts of the design are:
· I
have included the artist name as the predominant font of the back cover as I
believe that it’s very important that I keep the digipak focused around Luna
(my artist)-being a new up-and-coming artist. Being a new artist in the dance
music scene/industry means the release of her first album should be focused a
lot more on the artist as an individual/brand (as well as her music/individuality
as a new artist).
· The
album name being below it slightly off-centre means that it becomes one of the
main visual features of the back cover (due to predominate font size)-this
means that when reading the track list or looking ‘over’ the artwork (digipak)
the album name stands as one of the key bits of information/visual aspects of
the overall design (as well as the artist name).
· I
have included a barcode to allow the back cover to become a lot more
professional looking, the use of a white-coloured barcode meaning it almost ‘fits’
more effectively with the background image (as well as the overall digipak
design). The use of this subtle colour allowing it to not look as ‘block’ as a
black barcode would work-therefore meaning that the background image becomes
the predominant focus (as well as the font).
· I
have put the track lists centrally as it allows the font (names) to become a
main focus of the back cover (even when being placed around larger fonts etc.).
The album being the first of my artist means that the track list/content is
particularly important (being the first tracks she has released meaning they
will be the ‘first’ of her music her potential fans will listen to).
· Including
information at the bottom right of the back cover such as the copyright symbol,
‘All rights reserved’ and the artist’s official websites means that it looks a
lot more professional but also means that being a new artist potential fans
would be able to find out her official website address (and therefore
potentially twitter, facebook etc.) meaning it will add another aspect of
promotion.
· The
background image adds a very large aspect/feel of individuality to the overall
design (digipak), reinforcing the individual (‘indie’) and ‘now’/current feel
that I want to promote my artist’s image as. The vibrant, colourful back cover
(due to the image/photography I have edited) ties the overall ‘theme’ of colour
throughout the ‘house style’ of the digipak and also links well to the content
(e.g. the expressiveness of the artist music and the promo music video I will
create).
- A lot of the individuals I asked said that they liked the colour of the background and thought it 'went well'/and reflected the dance music genre of the album very well.
- A lot of the females I asked (being late teens) said that the back cover was both feminine but also has a 'new' and current feel-reflecting the dance genre (not being 'too girly'-quoted by an individual I asked)
- The people I asked said that it was a very 'expressive' and 'arty' design and was very 'indie' and something that they would be persuaded to buy-saying that the overall design was very 'now'
- In particular it seemed that the individuals' I asked (16-19 years) favourite aspect of the back cover was the background/main image-saying it was very effective in visually drawing people to the digipak and became very 'eye-catching' and appealed to them (would 'attract them to buy the album/interested in listening to the track list)
- Main image/photography editing:
This image was taken at the same time as I took the CD
cover un-edited image. Taking them after the shooting of my video means that
all the colours are visible, the ladder that the powder paint is almost ‘layered’
on giving a more ‘textured’ feel to the image. Almost looking somewhat urban
and individual (not just a picture of normal powder paint etc.). The predominate
colours of green and yellow means that tones of happiness etc. are given through
the colour and give a more stylized, expressive feel, colours both ‘layering’
on top of it and being visible around the specific predominant colours of
powder paint within the image. I have used similar images for the back cover
and CD cover as I believe that it will like the digipak together effectively
and give a more overall ‘expressive’ feel-including both images of the artist
and more stylized designs of images taken from the set giving an overall ‘now’
feel to the artist
.
By decreasing the hue and increasing the saturation of
the colours within the original image I have created more predominant colours
of blue and pink-this adds a more feminine feel to the artwork (back cover) and
means that later when I add text to the image (the song titles etc.) they will
stand out more from the background more effectively.
When further editing I then added leaks and overlays to the image to add
another aspect of colour and almost enhance the existing colour within the
image (once being edited). This also adds to the ‘alternative’ feel of the
image/CD cover and adds another ‘layer’ of design/texture (reflecting a similar
‘feel’ to the artist/the new album content).
Finally I added an overlay of the ‘paint effect’ (on
pixlr express editing software) which both meant a clear link to the CD cover
artwork (using the same overlay) and also enhanced/enforced a contrast of
colours within the image (adding colours of light blue and white within the
paint effect). This also gives off a more ‘artistic’ feel adding to the ‘new’
feel of the artist (Luna) reinforcing the image I am trying to represent for
the up-and-coming artist.
Once I finished editing the image I cropped the most
visible parts of the ladder (surface of one of the steps) that the original
image was taken from. I did this as it looks a lot more professional and allows
the image to be more ‘consistent’. Although I have kept some visible ‘ridges’
that are from the ladder (original image) to keep the ‘textured’ almost ‘urban’
feel to the image-again to reinforce the new ‘feel’ of my artist.
No comments:
Post a Comment