Digipak designs
Final CD cover draft design:
This final CD cover design draft has been created using a
highly edited original photo I took on the set of my music video (when
filming). When creating this final draft design there is a number of aspects I
think particularly stand out about it and ‘fit’ very well with the digipak
overall and my artist (Luna) as an up-and-coming dance solo artist:
· This
design goes very well with the overall ‘feel’ of the album (throughout its
digipak artwork and the actual content-e.g. the music video I have produced).
This is because the use of vibrant colour in a very ‘individual’ styled design
both reflects the new artists ‘personality’/brand as an artist and the ‘feel’
of the new album.
· Being
a CD cover means that the actual ‘content’ of the album is ‘within it’ and therefore
reflects the content (as well as the digipak overall). Having a bright
coloured/powder paint feel to the photo/design (editing my photography) means
an ‘expressive’ feel comes about-therefore reflecting the ‘vibe’ of the album.
· The
CD also gives off an ‘individual’ feel to the album and therefore the
artist-promoting her as a very ‘now’ and ‘current’ artist, the ‘inidie’ look
being very in at the moment in current fashion, especially within the target
age group of her audience.
· Including
‘palm records’ means a professional feel comes to the design and shows that as
a new artist Luna can be ‘trusted’ in that she belongs to a well-established
record label/company.
· Luna
Judge being the predominant font of the design means that artist becomes the
main ‘focus’ of the design, the use of a line (under-line) under the artist
name means further becoming the main focus-as a new artist this becomes a very
important aspect of promoting her. The album name being under the line means that
both texts come together (adding to the overall design aspect of the cover) and
also links to the artist name well-being both the same font and positioned ‘together’.
· The
cover links with the overall design of the digipak as throughout it has vibrant
colours ‘hinted’ (e.g. on the front cover the use of powder paint is predominant
through colour and the overall photography as a whole) meaning that this cover
almost ties the use of colour ‘together’.
Development of CD cover designs:
This first design isn’t as effective as I would like it to
be, the font used looking un-professional and not really like a ‘real’ CD
cover. The text also doesn’t look as ‘alternative’ as I would like it to,
wanting the CD cover to reflect my artist in particular (being an up and coming
new artist).
I prefer this text/font to the previous first design as
it has a more ‘alternative’ feel to it, the font both reflecting the artist
more effectively and standing out from the magazine (especially where the
artist’s name is the predominant font/size on the cover). Positioning the two
texts (Artist name and album name) together means that it reads more ‘fluently’
and the two most important bits of information becoming the main focus of the
cover together.
Making Luna Judge smaller means that the album name
becomes more ‘predominant’, meaning that both the two texts ‘come together’ and
stand out more from the cover of the CD (being at the top of the cover meaning
the text becomes the main focus/visual aspect of the design). Including the
palm records logo/name means that the CD gets a more ‘established’ feel and
therefore so does the artist that the CD is produced by. Being a new artist to
the dance music genre/music scene means that this is very important and a key
aspect when promoting the artist through this specific aspect of the digipak.
CD cover main image/photography editing:
I took this photo once the filming of my music video was
complete, using a ladder to throw powder paint on set meant that the top of it
got ‘covered’ in powder paint-which is what this image is of (taken from). The
image itself (before editing it) is effective as all the colours I used within
the video (of powder paint) are visible and also ‘blend’ well together leaving
an overall ‘expressive’ almost ‘stylized’ feel to be the predominant ‘focus’ of
this image (and therefore CD cover when applying/using it).
When editing the original photo by decrease the hue and saturation
and then adding several leaks/overlays (enhancing the use of colour) I got this
first outcome, I particularly like how the colours within the photograph/powder
paint are stylized further, becoming a lot more ‘feminine’ in an ‘alternative’
styled way. Becoming more predominantly pink, blue and other subtle colours
means it becomes a lot more ‘female’ opposed to the original image. This also
allows the image/cover to look a lot more ‘alternative’, the use of a blue and
white coloured leaks/overlays adding/enhancing the use of colour and the
overall ‘indie’ feel of the CD cover (main image being used). This means that
this is reflected of my artist, being a new artist meaning that the reflection
of her brand/style of both her music and as an individual being ‘alternative’
allows her to become ‘now’ and ‘attractive’ to her specific target audience.
`
By editing a ‘scratched’ overlay and then a ‘paint
themed’ overlay having a ‘marble’ effect with the enhancement of colour on this
further edit of the original image allows it to look a lot more stylized and
professional. Using pixlr express and photo shop to create these edits means they
are both high quality but also look a lot more professional, when applying them
to my final CD designs this means the designs themselves become a lot more
effective etc. The use of overlays also means that a contrast of colour is also
added to the photo/edit-the vibrant colours contrasting with the predominantly
white ‘paint’ overlay becoming very visually effective.
No comments:
Post a Comment