Initial analysis of typical conventions (technical codes for music videos)

 Mise-en-scene

• Mise-en-scene within music
  videos focuses on the lighting, props, costume hair and make-up as well as
  location; usually depending on the genre of the video and the style (the
  artists, the video itself). These elements are important as they contribute
  towards the chosen genre (of the artist and the video itself). It also
  helps convey/illustrate particular artists in different ways (their
  personality etc.)
• The colour of the music
  video (e.g. full colour, black and white or monochrome). This can show
  different tenses within videos as well as the emotions (feelings within
  it-linking to the lyrics) 

A good example of the use of black and white and focus on location is:
Lana Del Rey- Blue Jean 

The genre of the music as well as the tone (in accordance to the lyrics) is shown very well through the mise-en-scene. Being a black and white video sets the almost monotone 'tone' of the video; being rather depressing and sad means that the use of this colour reflects this; as well as allowing the prop of the pool (and the water within it) look a lot more dangerous. The prop of a crocodile to reflect her lover within the video also reflects the lyrics very well within the video; the use of black and white allowing a contrast between Lana Del Rey's costume (white swim suit) and the crocodile (looking very dark with the black and white colour of the video). This again reflects the lyrics very well (the contrast between good and bad being shown through the use of colour). The genre of music being indie with a sense of pop within it is reflected through the mise-en-scene very well. The use of setting (a grand looking house with a pool) reflecting a star lifestyle that fans (viewers) will appeal to.