Monday, 30 June 2014

Initial analysis of typical conventions (technical codes for music videos)

   Camera movement
  •    The movement of the camera
    is used to follow and track the artist(s).

    Conventional camera movements include tilts, pans, tracking and crane
    shots
  •    The camera conventionally
    moves to follow the artist or to show the performance of the artist. These
    movements include panning and tracking in most videos.

An example of this is: Beyoncé- Love On Top 




The use of the conventional camera shots throughout this video means that they are showing Beyoncé’s performance as an artist through both lip-singing as well as her dancing (additional talent to singing). The use of tracking and tilts in particular in this video allows a focus of her within the video (showing her importance) allowing her to stand out from the other dancers/performance within the video. The frequent costume changes throughout this video becomes emphasised through the tracking of Beyoncé throughout the video as well (another element of performance)

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