Camera movement
- The movement of the camera
is used to follow and track the artist(s).
Conventional camera movements include tilts, pans, tracking and crane
shots - The camera conventionally
moves to follow the artist or to show the performance of the artist. These
movements include panning and tracking in most videos.
An example of this is: Beyoncé- Love On Top
The use of the conventional camera shots
throughout this video means that they are showing Beyoncé’s performance as an
artist through both lip-singing as well as her dancing (additional talent to
singing). The use of tracking and tilts in particular in this video allows a
focus of her within the video (showing her importance) allowing her to stand
out from the other dancers/performance within the video. The frequent costume
changes throughout this video becomes emphasised through the tracking of Beyoncé
throughout the video as well (another element of performance)
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