Monday, 30 June 2014

Initial analysis of typical conventions (technical codes for music videos)

Camera shots
  • Music videos feature a
    number of shots for various different effects, one of the main ones being
    to relate with the audience by expressing the artist’s feelings. Illustrating
    to the audience what the lyrics/song means to the artist (what certain
    aspects of the lyrics mean/symbolise
  •  Music videos tend to
    include many long shots, close-ups and mid shots. This is to create
    emphasis on the artist, location and emotions (linking to lyrics etc.)
    Close-ups are used not only to show emotions but to reflect the
    lyrics/emotions within the song but also to show the artist lip singing to
    the lyrics (becomes more personal).
A good example of this is: Lady Gaga-Edge Of Glory



This videos use of camera shots creates a sense of the location that Lady Gaga is in; using crane shots and mid shots of her within the frame in order to show this. The use of close-ups and extreme close-ups throughout the video also shows a focus around her as the artist (focusing on her striking make-up for example).  The use of medium shots both shows the setting as well as Lady Gaga's dancing ability; as well as expressing the song lyrics though this (her body movement/dancing). The use of up-close shots throughout the video also allows the audience to see her lip-singing and the emotion on her face (in synch with the song lyrics)

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