These two images are taken from the
beginning (opening of the song); where the narrator says ‘It’s like your
screaming and no one can hear’. The video being established at the start
through the shot of two council flats sets the scene for the video and suggests
Rihanna (and her partners) situation (where she is). The shot going to a focus
of her within one of the flats established her situation; suggesting she is in
a ‘hopeless pace’ (the chorus lyrics of the song) and as if that if she
screamed within one of these buildings ‘no one’ would be able to ‘hear.’ Both
shots being fairly urban and almost monochrome-not being ‘dull’ but setting an
almost sad tone for the rest of the video to come,
The first screen grab links very well to
the lyrics, being placed in a very run down, messy (crampt)
flat you see Rihanna’s boyfriend grabbing onto her leg as she attempts to
leave, being in a very ‘hopeless place’ being shown through both setting as
well as within their relationship their ‘love’ being in that ‘hopeless place’.
The second screen grab shows the couple within a basic looking bathroom (within
the bath) of the same run-down flat, the narrator saying ‘you almost feel
ashamed’ because someone is ‘that important that without them you feel like
nothing.’ This suggests that even though the two are within this setting and
‘hopeless place’ that they have a very strong love for each other, even if
feeling ‘ashamed of it’ (giving a sense of doom for the ending of the narrative
(music video) as the previous screen grab shows)
Near the beginning of the song the
narrator suggests (illustrates) to the audience that having ‘all the bad stuff
back’ is worth having back ‘the good’. The use of the two screen grabs being
used when the narrator says this shows all the ‘good stuff’; even if being
placed within the setting (situation they are in) you can still see that they
are very happy and in love (at the beginning of the video). This also suggests
a sense of doom to the video as if they are going to lose all this ‘good stuff’
by the end-like the narrator is talking after they have broken up but saying it
before it all happens.
The slow motion image (video clip) of a
building falling down paired with the lyrics ‘but I got to let it go’ followed
by an instrumental gives off a feel of the extent to which Rihanna is within a
‘hopeless place’ (recurring lyrics throughout), the use of drug use helping her
‘let go’, referring a building falling down to the relief (affect) the use of
drugs has on her within the narrative. The use of this slow motion video clip
amplifies as well as illustrates to the audience the lifestyle Rihanna and her
boyfriend (within the narrative/video) live and how the use of drugs makes them
feel (as well as the release of anger towards each other feels throughout the
narrative-particularly at the end).
The use of ‘feel the heart beat in my
mind’ after Rihanna and her partner within the narrative have stolen food items
from a fairly run down shop and come out with Rihanna within the shopping
trolley gives off a ‘fun’ feel, to the video as the two steal from the shop but
seem to have little worries about it. The use of ‘heart beat in my mind’ gives
off a sense that the two are very happy together within their situation, being
illustrated through matching visuals such as this one with lyrics such as ‘feel
the heart beat in my mind’
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