Monday, 23 June 2014

Analysis of 'Rihanna - We Found Love ft. Calvin Harris' music video



"We Found Love" is a song recorded by Rihanna. It was written and produced by and features Scottish DJ Calvin Harris and is directed by Melina Matsoukas. The video as well as the music itself is pop and R&B genre, this is clear when an element of urban and dance music, with repeated choruses, melodic tunes and a very catchy hook. R&B elements aren't as well present within the video itself as R&B is normally based around an aspirational lifestyles but when considering the song itself and its lyrics in particular as well as mixing the two genres together (R&B and pop) this is less visible than the pop genre within the song. 


The video is Narrative based, Rihanna and fashion model Dudley O'Shaughnessy acting out a very strong narrative (story behind the lyrics of the song). The video is a good example of a narrative based music video as the two act out a very 'strong' narrative of two lovers who have (as the title of the song/video suggests) 'found love in a hopeless place'. The video (its narrative) is very well linked to the lyrics of the song, having a very strong relationship between the lyrics and the visuals. 

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