Monday, 23 June 2014

Analysis of 'Rihanna - We Found Love ft. Calvin Harris' music video

The relationship between the music and the visuals

The video itself cuts to the beat throughout, particularly at the beginning when the narrator is speaking before the audio itself begins. Not only does the video cut to the beat at this point but the lyrics (narrator) are cut very well with the visuals being presented (reflecting the lyrics). A good example of this is:

Where a light beat (two single beats) are almost layered under the narrator as the shot reverses from the male to Rihanna, both looking at each other from within the bath. The first beat is directly after ‘it’s like your screaming and no one can hear’, the shot being on the male within the bath being exactly after the narrator says this. This means that the lyric is related to the couple within the bath, as if they don’t ‘hear’ each other-being shown later in the video where they argue frequently.


Another good example of this is where the audio begins and the shots cut to the upbeat music in a montage style of the couple together (e.g. at the skate park and on bikes)-examples can be seen below. This allows the video (as well as the narrative) to match the up beat start of the song, the music at this point fitting very well throughout this montage, the lyrics saying, ‘yellow diamonds in the light, and we’re standing side my side’. This fits very well with the visuals being shown as this amplifies the meaning of the lyrics (the couple being the ‘yellow diamonds’ and ‘side by side’.

A good example of solo instrumental parts of the audio being illustrated is where Rihanna and her boyfriend (within the narrative) are within a field at a festival style event; featuring Calvin Harris (the DJ that produced the track itself:

^This illustrates one of the main solo instrumental parts of the audio as they are at a dance festival event (showing people dancing-most of the shots at this part emphasising Rihanna and her boyfriend). This also includes Calvin Harris who both produced the instrumental of the whole song as well as this part meaning that this is also emphasised by his presence within it.

^Another way in which the music and visuals relate is through the increase in the pace of the video in time with the music (audio). The pace of the editing between the different narrative strands within the video come to almost close. Coming together in fast past editing as the song reaches climax near the end of the video. This gives both a sense of closure to the video as we almost ‘revisit’ the beginning ‘scenes’ (narrative strands), finishing with high pace editing between various different strands

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