Target audience for my song//video

Target audience 

My main target audience will be teenagers (15+) to early twenties as I believe that this age group will find my video most interesting, as well as the track (appealing to this age range). The track appeals to this age range mainly because it is within the dance/pop music genre.

Conducting audience research into this age range I found that:

Ø Many people of this age range enjoy going to large music festivals such as Reading, a few of them never attending festivals but instead attending smaller gigs on a regular (often monthly basis).  The individuals that attended the festivals said that this song gave off a ‘festival feel’, when explain my music video Idea several of them said that the track went very well with it

Ø All the people I asked said they used the internet regularly and that it is often how they access/discovered new music/artists, specifically through YouTube  and 8Track. Others said they sourced new music either socially or through Itunes

Ø Most people I asked wanted a music video to be creative and ‘different’, becoming interesting to encourage them to either listen or buy the song. A lot of people said they preferred more concept based videos than narrative, often finding them to be ‘boring’. This shows how the age range I am targeting will be likely to be interested/enjoy my music video

Ø iPods were the main source people used to watch music videos/listen to music, laptops being a very close second

Ø A lot of people said the worst thing a music video can be is ‘boring’ (most linking romance themed videos to this)

àThese answers both reflect/give a sense of my target audience and will also help me to create a effective music video that my target audience will both enjoy and want to watch (whether through an Ipod or on their laptop), hopefully having a great enough impact that they will tell people of it socially (etc.)

This mood board reflects my target audience, my track/video appealing to individuals that enjoy partying/festivals with a ‘care-free’, fun feel (wanting to have fun/enjoys listening and appreciating music with others). The mood board also reflects that the target audience will enjoy being creative and expressive either through their personality of clothing (through fashion trends). The typical watcher/listener of my music video will enjoy socialising and spend time having fun with friends, sharing their music taste/finds (either online or verbally). I have found with my target audience research that  this is the common way that individuals of the age range I would like to target find out music, meaning that by targeting this specific type of individual(s) my music video/track is likely to be promoted/shared both online (Facebook, Twitter etc.) and through word-of-mouth to friends. Being expressive//creative means that these individuals will be attracted to my video, being a very stylized and ‘feel good’ video with an abstract aspect to it will mean that individuals such as this will find that they can both relate and visually enjoy the style of my video as well as the content. The song itself being fairly expressive and up-beat meaning that the song itself will be likely to attract individuals such as this as well.

The current ‘individual’ (indie) trend through both clothing and personality means that the style of my music video will appeal to this target audience (the majority of teens that are interested in reflecting their personality through fashion being part of the ‘indie trend’). The use of powder paint and stylized editing within my video will be sure to appeal to individuals that follow this trend, vibrant colours and expressiveness being very ‘on trend’ meaning that the video/track will become the same.

^When looking at Disclosure’s existing fan base (the producers of the track) it gives a clear idea of who the track attracts and therefore who my target audience should consist of. Attracting a large amount of late teens and early twenties, the duo have a very large fan base and stand as key artists in the drum and base/dance music industry. As the images above reflect, they attract mass fans to gigs and in general, their music appealing to fans that enjoy to be part of the ‘feel good’ atmosphere and enjoy expressing themselves (can be seen by the dancers/crowed in the images above). My target audience will be very similar as the track itself is very dance-based, with a very up-beat/fast feel to it that will attract my target audience very well-therefore meaning the same for the video. 

Example target audience profile

·       Age:18

·       In sixth form studying Art, Media and English Literature

·       Favourite bands/artists: Foxes, Flume, Disclosure, Awolnation

·       Personality traits: sociable, on trend, fashion conscious, artistic (explorative)

·       Spends their time mostly: on tumblr, instagram, attending gigs/festivals, shopping, spending time with friends 

·       Hobbies outside of school: Photography, dance, fashion blogging

·       Appearance/most likes to wear: has a selection of gig tees (likes to show her music tastes/be expressive through her clothing), on trend-ripped jeans and Jersey tops (print)