Friday, 19 September 2014

Convention of magazine advertisement (album promo)

Typical conventions of album promo adverts in magazine
>      The main image normally follows the same theme of the album cover (reflecting the genre/content of the album its promoting). This is usually because they will be using similar images taken from the same photo-shoot as the album cover (meaning they synergise more effectively). Although, the image used for the magazine advert will differ in the sense that it will possibly be more enhanced, or framed differently (portrait), commonly following the same colour scheme as the album (as well as fonts etc.)
>      Very commonly the largest text on the magazine advert will be the artists name and the second largest being the name of the new album (allowing the two to stand out from the advert as the key parts of information-followed by the realise date etc.)
>      The album sometimes includes a selection of tracks from the album that the viewer would have possibly already herd (e.g. from hearing them on the radio as a single), typically being the most popular tracks on the album, also featuring bonus tracks (features within the album-e.g. unseen filming etc)
>      The posters also commonly include the artist’s website address and the label name (that they ‘belong’ too)
>      The adverts normally feature where and when the reader can buy or download the album, sometimes including the artist’s tour information as well 
^^Good examples of these typical conventions

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